Collection: Amula DNA Jewellery
Style: (* Various)
Role: Concept, Research, Design, Production
• Amula is available for purchase - please enquire through the contact page.
Description: Amula is a collection of modern lockets personalized with DNA from a person, pet or plant. DNA is extracted and purified from hair, fur, petals or leaves.
Amula is similar in sentiment and function to a traditional locket containing a photo or lock of hair – worn as a reminder of a moment or some one that means a lot to you.
Wear you. Gift yourself to a beloved one. Wear your lover. Wear you and your beloved together. Wear you and your animal best friend.
The connections are yours to customize.
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The Amula concept and conversation has evolved as a part of my art and design practice with different names and designs since officially launching as the brand in its current form at 100% DESIGN TOKYO in 2008. Amula was featured at the Mori Art and Design Store as a part of the gift shop for the exhibition ‘Medicine and Art: Imagining a Future for Life and Love” (28 November, 2009 - 28 February, 2010), launched in the US at the 2019 NYC Jewelry Week. Stockists in NYC include The Evolution Store in Soho and the NEW MUSEUM STORE on the Bowery.
Images: (1) TRIos - a modular design from an earlier collection embracing a ‘TRON-esque’ spirit, (2) WestEast Magazine feature, (3) Palm’s dual capsule magnetizing design, (4, 5, 6) images for Amula’s launch as a part of NYC Jewelry Week 2019, (7) Amula’s gift box incorporates a display and a frame for portrait or landscape photos, (8) the Panda-O, Reindeer, and Panda-V DNA Necklaces containing the DNA of the animal.